VISION 2040

September 23rd, 2017 by

Jaguar recently revealed their vision for 2040 and beyond, the Jaguar FUTURE-TYPE Concept. The Jaguar FUTURE-TYPE is a compact and completely autonomous vehicle that can be manually driven as well.

The backbone of the Jaguar FUTURE-TYPE is Jaguar’s Sayer steering wheel. Jaguar believes that future of shared mobility and on demand is in owning the steering wheel, and not the car. Imagine being able to request a fully-charged FUTURE-TYPE with your steering wheel, and it just shows up at your door ready to go.

Sayer is an Artificial Intelligence steering wheel that is voice-activated and able to complete many tasks. Sayer allows you to own the car outright, or just own the steering wheel. If you need to be somewhere specific 3 hours away tomorrow, Sayer will organize your schedule to make sure you wake up at the correct time and when a car needs to show up at your house for you to leave.

“FUTURE-TYPE offers an insight into the potential for driving and car ownership in the future,” Ian Callum, Jaguar Director of Design, said. “It’s part of our vision for how a luxury car brand could continue to be desirable, in a more digital and autonomous age. Our FUTURE-TYPE Concept is an advanced research project looking at how we can ensure an on-demand Jaguar will appeal to customers in 2040 and beyond. Whether it’s commuting to work, autonomously collecting children from school, or enjoying driving yourself on the weekend in the countryside, if there’s a choice of on-demand cars driving around city streets, we need to ensure customers desire our 24//7 service over our competitors.”

Jaguar’s vision for the future includes a slew of FUTURE-TYPEs that can be used on demand. The FUTURE-TYPE’s ability to communicate with other vehicles ensures you get to your destination safely and without worry.

Interested in learning more about Jaguar? Contact us at Jaguar Dallas! We look forward to speaking with you soon!

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